“People regard the present as a watershed moment that will last the rest of their lives .. this ‘end of history illusion’ has consequences, leading people to overpay for future opportunities in light of their current preferences.” Daniel Gilbert
This study examines the ‘end of history’ illusion [ link ]. A cognitive bias toward projecting present values and personal preferences into the future .. even when it’s clear that values and preferences change so dramatically. Guess that means I imagine myself willing to pay the same for concert tickets to see Lissie ten years from now .. even though I’m no longer that interested in seeing someone like Sarah Bettens who was one of my favorites ten years ago.
No comments:
Post a Comment